MBA | Business Analytics & Marketing Analytics
Turning Data Into Insights.
Turning Insights Into Business Impact.
An MBA professional focused on Marketing and Business Analytics, passionate about understanding customer behavior, analyzing business data, and developing strategies that create measurable business impact.
Business Analyst · Business Analytics · Marketing Analyst · Marketing Analytics · Digital Marketing
Watch My Intro
Get a 30-second overview of my background, skills, and the kind of business impact I aim to create.
About Me
I'm Md Alim, an MBA professional focused on Marketing and Business Analytics. I'm passionate about understanding customer behavior, analyzing business data, and developing strategies that create measurable impact. Through academic projects and internships, I've gained experience in digital marketing, market research, Excel, Power BI, and data visualization. I'm currently building my career toward Business Analytics and Marketing Analytics roles.
Structuring data, interpreting performance, and supporting decisions with evidence.
Reading customer behavior, campaign performance, and market signals.
MBA
Marketing & Business Analytics
Business Analytics
Trends, patterns, decisions
Marketing Analytics
Campaigns & customer behavior
Power BI & Excel
Modelling, reporting, KPIs
Digital Marketing
Content & social strategy
Data Visualization
Clear visual storytelling
Education
Specialization: Marketing & Business Analytics
SEA College of Engineering & Technology
Visvesvaraya Technological University
Experience
Marpu Foundation · Hyderabad
Autoplex — Vespa & Aprilia Dealership · Ranchi
Skills
Categorized capabilities built through MBA coursework, internships, and hands-on analytics projects.
Services
Analyze business data to identify trends, patterns, and actionable insights that support better decision-making.
Evaluate marketing performance, customer behavior, campaign effectiveness, and key marketing metrics to identify opportunities for improvement.
Create interactive Power BI dashboards that transform raw data into clear visual business insights using charts, KPIs, filters, and interactive reports.
Use Excel for data cleaning, analysis, Pivot Tables, VLOOKUP, IF functions, charts, dashboards, and reporting.
Transform complex datasets into easy-to-understand visual reports and dashboards that help stakeholders quickly understand important findings.
Conduct basic market and competitor research to understand customer preferences, market trends, competitive positioning, and business opportunities.
Support digital marketing activities including content planning, social media strategy, audience engagement, campaign analysis, and performance tracking.
Apply analytical and strategic frameworks to understand business problems and develop practical, data-driven recommendations.
Focus Areas
Business Analytics • Marketing Analytics • Power BI • Excel • Data Visualization • Market Research • Digital Marketing
Projects
Practical work built through coursework, internships, and self-directed analytics practice.
Power BI · Plotly · Interactive Dashboard
Recreated an interactive sales dashboard from a Power BI export, featuring revenue by country, segment mix, monthly sales momentum, sub-category rankings, shipment target tracking, and product performance with filterable views.
Key Insight
Demonstrates the ability to translate Power BI reports into recruiter-friendly interactive web dashboards with business KPIs and cross-filtering.
Power BI · Power Query · Data Visualization
Developed an interactive education analytics dashboard using Power BI. Cleaned and transformed the dataset using Power Query and created visual reports, KPIs, charts, and filters to analyze educational data.
Key Insight
Converted raw data into an interactive dashboard that makes trends and performance indicators easier to understand and supports data-driven decision-making.
Autoplex — Vespa & Aprilia
Conducted a marketing and organizational study of an authorized Vespa & Aprilia dealership. Analyzed customer touchpoints, promotional activities, sales support, marketing practices, and coordination between marketing and sales.
Key Insight
Identified strengths, weaknesses, competitive factors, and opportunities that influence dealership marketing and customer engagement.
Marpu Foundation
Worked on social media marketing activities across Instagram, LinkedIn, Facebook, and YouTube. Contributed to content planning, audience engagement, promotional activities, and performance analysis.
Key Insight
Gained practical understanding of digital audience behavior, content performance, and how social media activities can support organizational visibility and engagement.
Microsoft Excel
An Excel-based business analytics project that demonstrates data cleaning, analysis, interactive dashboards, data visualization, and business insight generation. Built to turn raw business data into clear, decision-ready reports.
Key Insight
Demonstrated the ability to transform structured data into meaningful business reports and actionable insights.
Marpu Foundation — Portfolio Case Study
Developed a Social Media Marketing & Audience Intelligence case study using Python to analyze platform performance, content engagement, and audience behavior across Instagram, LinkedIn, Facebook, and YouTube.
Key Insight
Reels and volunteer stories drive the strongest engagement; Instagram should be prioritized while testing posting windows around 15:00.
Business Analytics — Portfolio Case Study
Built an EV Charging Station Demand & Location Intelligence case study using Python to evaluate station utilization, charging demand, revenue performance, and peak-hour behavior.
Key Insight
Peak demand occurs around 21:00 and a small group of stations drives most utilization; expansion should combine utilization, energy delivered, revenue, and local demand.
Approach
Business, marketing and campaign data collected from sources.
Structuring and transforming data with Power Query and Excel.
Finding trends, patterns and performance drivers.
Clear dashboards and recommendations for decisions.
Certifications
Continuous upskilling across analytics and marketing, paired with the tools I use day to day.
Self-paced professional training
Data cleaning, exploratory analysis and KPI reporting fundamentals.
Applied dashboard practice
Data modelling, DAX measures, slicers and interactive report design.
Applied coursework
Pivot Tables, VLOOKUP, nested IF logic, charts and Excel dashboards.
Internship-based learning
Content planning, audience engagement and campaign performance tracking.
Tools I work with
Testimonials
“Alim approached our social media work like an analyst, not just a marketer. He tracked engagement weekly and turned the numbers into content decisions that actually moved reach.”
Program Mentor – Marpu Foundation
“His market study was structured and thorough. SWOT, Porter's Five Forces and clear recommendations — presented in a way the business team could act on immediately.”
Project Supervisor – Autoplex
“Strong grasp of Power BI and Excel. Alim consistently delivered clean dashboards that made the underlying story of the data obvious at a glance.”
MBA Faculty – Marketing & Business Analytics
MBA
Marketing & Business Analytics
2
Professional internships
4+
Analytics projects delivered
8
Core tools & platforms
Career Focus
I'm actively building my career toward roles where business understanding, analytical thinking, and marketing knowledge come together to solve real-world business problems.
FAQ
A quick snapshot of how I work and what I am looking for next.
Business Analyst, Marketing Analyst, Data Analyst and Business Intelligence roles where I can combine MBA business thinking with analytics and visualization skills.
Contact
Open to Business Analytics, Marketing Analytics, and Digital Marketing roles.
MBA | Business Analytics & Marketing Analytics
Career Interests
Business Analytics • Marketing Analytics • Data Visualization • Power BI • Digital Marketing
